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A “Swipe File” is a place where you store a bunch of inspiration for your marketing.  A good swipe file spans different industries and different mediums.

Often a “Swipe File” is a physical folder or drawer that a marketer will place good pieces of marketing or advertisements in.  When they are working on something new and need inspiration, they will pick through their swipe file for ideas.

For example, let’s say you’re building a Pricing page for your product, and you want to see what others have done.  You simply pull up your Swipe File and look for examples of pricing.

Well most marketers don’t have a very comprehensive swipe file, OR they have a Swipe File that’s too cumbersome to search through easily.

Instead there is SwipeFile.io where you have an open-to-the-public Swipe File.

We hand-curate some of the best and highest converting pieces of adverting and marketing across the web and post them for all.

Other collection of ads on the internet disappointingly only feature the best looking ads.  However as a collective of marketers, we are interested not in looks, but high converting ads.

As one of the godfathers of advertising once said:

“Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.”
–David Ogilvy.

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Enjoy SwipeFile.io, and if you like it, a mention or share on your platform of choice is highly appreciated.


“Hands down the best copywriting resource I’ve ever come across.”
-Caleb Hodges – Copywriter


Holy sh**, this is one of the best resources I’ve ever seen. Thank you for putting this out there. I can’t image all the work you’ve put in over the years to put this together. I’ve already bookmarked this and will use it, probably for ever. Thank you.
-Barnaby Knoll


Browse the full Swipe File