Category: Quotes

Quotes are extremely powerful to use in your sales copy and marketing.  For example if you are selling tracking analytics software, you could use the famous quote “What gets measured gets managed” by Peter Drucker to demonstrate that tracking your business more carefully can make it grow.

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


David Ogilvy Quote About Headlines

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

— David Ogilvy …

Stuart H. Britt Advertising Quote

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

— Stuart H. Britt…

Leo Burnett Advertising Quote

Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.

— Leo Burnett…

Joseph Sugarman Quote About Headlines

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

— Joseph Sugarman…

Gary Halbert on Direct Mail

Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting

— Gary Halbert…