Heinz Ketchup Tomato Print Ad

This is a great Heinz ad that indicated their ketchup is made from fresh tomatoes.

Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:


Regions show the probability of where a person will look in the first 3-5 seconds:


Visual sequence shows the most likely path that the human eye will follow when viewing the image:

How to advertise travel advertorial

This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.


Red areas are most likely to attract attention, followed by …