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Category: Formulas

For centuries people have tried to formulate and templatize marketing strategies.  Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


Testimonial Script

Hey there!  We’re trying to see what you thought of _____________ you bought.

We’d completely love it if you responded to these few questions:

1.) What is your name?
2.)

Three Pronged Pricing

Three pronged pricing is how you can offer a super low price so you don’t scare people away, but also offer a really high price to make sure you keep …

The 12-Step Formula for Sales Letters

1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity

The How-To Email Subject Line Formula

{Attention-grabber}: how to {avoid or get attention-grabbing thing}
How {world-class example or average joe} {does amazing thing}
How to {do amazing thing}
How to {do amazing thing} without {unpleasant thing}…

Make Your First $ Headline Copy

Make Your First {$} in Just {Time}

List-your-services marketplace example:
Make your first $100 in just 24 hours

Real estate flipping example:
What if you could make your first million …

Get Rid Of The Problem Headline Formula

Get Rid of {Problem} Once and For All

Accounting software example:
Get rid of your accountant’s fees once and for all

Personal coaching example:
Get rid of that nagging voice …