Category: Copywriting

Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


How To Write Headlines Video

This is a quick 5 minute tutorial from Neville Medhora on how to write headlines using “Lenses.”

Here’s a breakdown of the lenses mentioned in the video:

“Competitive” Lens:

Freelance Writing Infographic

This is an interesting infographic from FreelanceWriting that goes over the state of freelancing copywriting in 2017. It goes over such things as copywriter salaries and much more.…

Senior Copywriter Salary Data

A senior copywriter can pull in a strong wage, as they are in charge of all the marketing copy that goes out the door and makes sales:

Average: $91,005
Lowest:

Technical Copywriter Salary Data

If you are writing technical documents, the copywriting work can be more lucrative (although sometimes a little boring):

Average: $65,020
Lowest: $47,249
Highest: $94,518…

Copywriter Intern Salary Data

If you’re simply interning as a copywriter, you can gain a massive amount of great experience, but the pay is often on the lower end and hourly:

Average: $11/hour
Lowest:

Junior Copywriter Salary Data

As an entry-level copywriter in the working world, here’s the salaries you can expect:

Average: $46,868
Lowest: $31,342
Highest: $56,338…

Three Pronged Pricing

Three pronged pricing is how you can offer a super low price so you don’t scare people away, but also offer a really high price to make sure you keep …

The 12-Step Formula for Sales Letters

1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity

The How-To Email Subject Line Formula

{Attention-grabber}: how to {avoid or get attention-grabbing thing}
How {world-class example or average joe} {does amazing thing}
How to {do amazing thing}
How to {do amazing thing} without {unpleasant thing}…

Make Your First $ Headline Copy

Make Your First {$} in Just {Time}

List-your-services marketplace example:
Make your first $100 in just 24 hours

Real estate flipping example:
What if you could make your first million …