Category: Advertorials

Advertorials are [ADVERTISEMENT] + [EDITORIAL CONTENT]. Example: A company like Purina dog food can pay BuzzFeed money to publish an article called “10 Cute Pupppies Who Love To Eat.” In some of the pictures, they might be eating Purina brand dog food. THAT is an advertorial!

How to advertise travel advertorial

This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.

 

Red areas are most likely to attract attention, followed by …

How to create corporate advertising that sells

This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.

 

Red areas are most likely to attract attention, followed by …

How to launch new products advertorial by Ogilvy

Print ad created by Ogilvy showcasing the agencies knowledge on launching new products.

 

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas …

AppSumo Advertorial

If 70% of the article would be about the benefits of the product, how to use the product, and other cool benefits you’d get by having it.

Then less than …

David Ogilvy Guinness Advertorial

Not only was it an advertisement for Guinness, but people used to tear it out of the magazine and keep it.  Restaurants would even display this ad for the patrons …

David Ogilvy Rinso Detergent Ad

This Rinso Detergent ad that did better than any other detergent ad, ever……because it was so easy for housewives to tear out of the magazine and keep in their …

Ogilvy’s Guinness Guide To Cheese Print Ad

Part of Ogilvy’s Guinness Guide To… campaign.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely …